Shopping Basket Management
A robust shopping cart is at the centre of every e-Commerce solution. With basket drop-out rates regularly as high as 90% (Econsultancy), shopping basket management enables:
Accurate Pricing and Product Relationships
Selling a wide range of products can make keeping your website up-to-date virtually impossible. ProspectSoft e-Commerce integrates with your accounts system, so online prices can be drawn directly from the accounting software, eliminating errors and discrepancies.
Additionally, when a user adds an item to their basket, relationships between products can be set up to automatically prompt cross-sell and up-sell sales - all added to the basket with one click.
Reduced Dropout rates
Reduce customer drop-outs by allowing customers to save baskets until later, make one-click repeat purchases based on order history, and even pre-fill baskets by logging in to a secure portal. Integration to Google Analytics then allows you to set up comprehensive sales funnels, and monitor at what point in the process customers are abandoning a basket and where they then leave to.
Shopping Basket Management also allows you to:
- Confirm orders from the website directly into the accounting system, eliminating time-consuming re-keying.
- Provide customers with full and relevant accounts information, for example credit limit or previous orders, through a secure client portal where users must login to access sensitive or private information.
- Supply customers or groups with their own specific pricing levels, volume or loyalty discounts.
Advanced Integration: Customer Relationship Management
Advanced integration to your CRM system creates a wide range of relationship building capabilities beyond simply confirming orders in the accounting system, including logging sales leads, generating quotations and running marketing campaigns.
Read more about e-Commerce and CRM.
