Ecommerce

e-Commerce with CRM

E-Commerce with CRMIntegrating e-Commerce with your CRM (Customer Relationship Management) system takes your e-Commerce solution to a whole new level.

ProspectSoft e-Commerce integrates seamlessly to ProspectSoft CRM, allowing you to provide a more personalised user experience based on the information you hold about an individual customer. ProspectSoft e-Commerce can also be integrated to your existing back office systems on a case by case basis.

Below are just some of the advantages an integrated e-Commerce and CRM system can bring to you website.

Maintaining a single databaseCRM Integration

ProspectSoft CRM integrates to your website and accounting system allowing you to manage a single database, making fast updates across your accounting system, CRM system and website. Whether it be a customer updating their address details or you choosing to increase the price of a product, it only needs to happen once.

ProspectSoft CRM integrated to ProspectSoft e-Commerce allows your staff to edit product and price information quickly and easily - even adding new products, new product groups and edit product descriptions, all from the CRM system - without needing any HTML editing skills.

Personalising the website experience

CRM integration combined with secure customer portals allows customers to view:

  • Sales history: Customers can view previous purchases, track order status, re-place an order with one-click re-ordering.
  • Account history: View current credit status, on-stop details.
  • For complex products, view inventory items held on-site. Many customers opt to display inventory items graphically, allowing customers to click on specific hotspots to order spare or replacement parts.

Managing the Online Offline Cross Over

Integrating your e-Commerce Website to ProspectSoft CRM allows you to manage the cross over between on and offline interactions, dramatically improving the impact your website can have. This allows:

  • Your sales team to view a customer's website activity, including the last time they logged on, pages viewed and more
  • Follow-up of abandoned shopping carts by prompting a member of your sales team to call the customer
  • Quotes created by the offline sales team to be displayed on the website quickly and easily
  • Customer authority and spend limits can be quickly up or down graded directly from the CRM system

Further Options

ProspectSoft CRM allows you to present customer data in an almost limitless number of ways, all of which can be extended to your website.

If you require a vertical market solution or have a specialised requirement, ProspectSoft e-Commerce solutions are easily customisable to accommodate this.

For free, no obligation e-Commerce advice, a ProspectSoft Web Solutions advisor will be happy to discuss your requirements, and evaluate whether ProspectSoft e-Commerce could be the right solution for you. Call today on 01494 486301.