Email Marketing Solutions
"Email marketing is a vital part of marketing mix... building customer relationships and adding customer lifetime value."Making your site visible to the online world through search engines is only part of building a successful e-brand. Having gathered the contact details of potential customers (through Google marketing, list purchase or other means) as well as considering existing customers, you will no doubt want to send highly targeted e-mail shots to selected contacts. You would like to do this quickly and easily with specific and personalised content but without the need for expensive HTML design services or understanding the complexities of email servers.
Having successfully sent your e-shot, you will want to see analysis of how many recipients opened their mail, which articles were the most popular, how many unique news-article-hits were generated, how many registrations resulted. You may want to know who specifically clicked on what and when. You may even want to follow-up your e-shot with an even more targeted message to those who clicked through to a specific link but didn't register.
Some time later, you will want to review the real profitability of the campaign - not just how many clicks were generated but what orders and invoices were ultimately generated. Before you speak to any potential customer, you will want to be able to see if that particular contact - or perhaps one of their colleagues - has shown interest in any recent e-shots or read any recent articles.
Sounds unbelievable? Well the technology to generate and then track and analyse all this activity is indeed impressive, but to the ProspectSoft user it is mere child's play - without a single bit of technical HTML or e-mail knowledge.
ProspectSoft Web Solutions can automatically:
- Generate optimised HTML e-shots and newsletters using a WYSWIG editor including text, images, links and more.
- Automatically merge dynamic content from simple contact details to customer-specific product offers, order status, buying history, credit status, customer service information and more.
- Send bulk HTML e-mails quickly and easily without specialised e-mail software.
- Track e-mail success with link tracking right through to registration.
- Ultimately, tie in with other CRM customer data to analyse activity and even sales over a period of time.
E-mail sales@prospectsoft.com or Call 01494 486 301 to discover how e-mail marketing can benefit your business.
