Web Analytics

A websites success can broadly be split into two key areas: Website Traffic (the total number of people who visit your website) and Website Conversion. Combined with website re-spend and referrals, website success can be summarised in the diagram below.

ProspectSoft Web Analytics provides you with the information you need to improve traffic, conversion, referrals, re-spend (in an E-Commerce site) and retention.

Traffic

Traffic is all about getting more, targeted visitors to your website. ProspectSoft Web Solutions are fully compatible with Google Analytics allowing you to report on a wide range of website performance criteria including:

• Website bounce rates
• Most popular content
• Website entry and exit points
• Traffic sources
• New visits vs repeat visits
• Average time on site
• Average pages per visit
• Any number of custom goals and reporting

Conversion

Website conversion means different things to different types of website. In an E-Commerce environment it is the process of moving website visits to purchases; and for most other sites it is the process of moving website visits to registrations.

Unlike offline media, you do not get feedback from non-buyers as you would on the phone or face to face. ProspectSoft Web Analytics provides insight and analysis at every stage of the buying process.

Referrals

Referrals are an important part of any business website, whether they are referrals to generate sales or to generate interest in other forms. Web analytics allows you to monitor referrals from other sites giving you the information you need.

Retention and Re-spend

Critically, web analytics allows you to monitor customer retention, and track who your most responsive customers are and how engaged they are with your website. Keeping customers is critical to online success, and depending on your industry it can cost six times more to acquire a new customer as retain one!

In an E-Commerce environment where customer loyalty is typically low, tracking re-spend is incredibly important. To find out more about this see our dedicated E-Commerce section.

ProspectSoft Web analytics helps you to track online customer retention in real time, and quickly react to dips in performance.

Web Analytics Combined with CRM and Accounts Integration

Monitoring your website's statistics is vitally important. Tracking hits, unique visits and traffic sources is vital for having a successful website, however website reporting should not be limited to this. ProspectSoft Web Solutions integrated to ProspectSoft CRM and your back office accounting system adds a new dimension to your website analytics, allowing you to view not just how many hits you have but how many of those hits become sales enquires, meetings, quotes or proposals and finally sales.

Find out more about how ProspectSoft Web Solutions integrates to ProspectSoft CRM and your Accounts system to take web analytics to the next level.

To learn more about ProspectSoft Web Analytics call us on 01494 486301.